As digital marketing manager at Hold It Contemporary Home, I was responsible for creating content for both our website and social media platforms. I helped to refocus and solidify Hold It’s brand identity, bringing all social media platforms up to date with current content, including Facebook, Pinterest, Instagram, Twitter, Houzz, and LuxeSource as well as the company’s Google and Yelp Business Pages. In addition, I coordinated with outside media sources, such as Luxe Magazine and San Diego Home and Garden, to create advertisements for both print and web. Using Campaign Manager and Zift, I managed the output of weekly email campaigns, and promotional e-blasts. I provided weekly analytics reports using both Google Analytics and Inspectlet.
In addition to my role in marketing and social media, my primary job during my tenure at Hold It Home was to work with Made By Grizzly, in the development of a completely new company website. Over the course of about 6-8 months, my boss and I worked with Grizzly to establish a coherent and cutting edge brand identity, that translated flawlessly between the company website, social media platforms, and print publications. The goal of the website was to provide more of an inspiration board and an introduction to the brands that Hold It Home represents, than an e-commerce experience. The website is heavily driven by images, and populating the enormous amount of content within the site was an enormous task. Using WordPress as our CMS, I became an expert working my way through all of its quirks.
I found that my experience in research and writing came in handy, as I was responsible for writing copy for several parts of both the website and blog. Our goal was to create a conversational, yet sophisticated tone throughout our digital and print media. In addition, my skills as a graphic designer came in handy, in designing social media graphics and in maintaining portions of the website, such as the scrolling carousel of design consultants (Every time a new D.C. was hired, an image had to be cropped and added into the frame). For each new design consultant, I directed the in-store photo shoot alongside our photographer, making sure to keep a consistent look and brand identity.
Social Media Graphics & Images