Project: Expand upon Baked & Wired’s existing brand identity. Washington, DC is the unofficial cupcake capital of the world and Baked & Wired is the local favorite. It has a casual vibe, with chalkboard walls covered in scribbled quotes and art by local artists, a lounge seating area, and a bright pink bike parked out front. The “cake cups” feature unique names like, “Unporked Elvis” and “Chocolate Cupcake of Doom”. The goal was to capture the unique energy of the brand, emphasizing the personal, hand crafted aspect of the food and the cafe.